New Forms of Entertainment an Art Form?

As a young student heavily interested in the intricate and growing connection between the internet and our culture, I enjoy being aware of the many recent websites that seem to be becoming more diverse, interesting and useful. I'm not just talking social networking platforms like Facebook and Twitter either. A friend recommended to visit Stereo Mood. It is a website that collects music and makes these massive playlists according to your mood. There is so much strange, new music (I would probably never have heard) that truly enhances whatever you are experiencing. As I was exploring the site I noticed a link on the left of the page. 

It says "Let us keep surprising you with emotions." as a call for donations and it was after reading this when I realized Stereo Mood is essentially part of this new artistic movement on the internet. I suppose it sounds strange classifying it as an art form, however in many ways it can be easily be compared to, let us say, a theatrical experience. Websites like this are usually organized and run by a team of people who are creative, tech savvy, and have a desire to intensify moments in your life. Do you a service. Entertain you. It's like a new frontier of art if you view the whole concept of the website. This observation can also be applied to StumbleUpon and the Tripatorium. There are more and more people designing websites utilizing the internet to create a world of culture and increase the sharing of aesthetic stimulation between people. It is the art of combining all the elements that go into designing a site and experience like StereoMood. The photograph in the background, the quality of the user interface, the choice of music for each mood, collectively entices people to use it.